Design & Product
Design & Product
Design & Product
I’ve worked across startups and mature organisations, using design to create clarity — the kind that aligns teams, sharpens decisions and speeds up execution. Whether SaaS, fintech or consumer platforms, my philosophy is the same: build products people trust.
Case studies
Case studies
Jun 2025 to Sep 2025
Jun 2025 to Sep 2025
Vice President, Product Design
Vice President, Product Design
Mobile Premier League
Mobile Premier League
I led the Platform design team at the organisation with a primary focus on scaling design for Onboarding journeys and Retention Meta loops.
I led the Platform design team at the organisation with a primary focus on scaling design for Onboarding journeys and Retention Meta loops.
I led a talented team of Product, Visual, and Motion designers and UX copywriters who worked across the organisation's key business verticals.
Key impact areas in business & team growth.
✦ Crossed over 20 million downloads in April 2024.
✦ Reached $20 million ARR in July 2024 from $10 million in March 2024.
✦ Scaled the design team to 18 designers.
Design Initiatives: Architecting the role of design at Jar
Jun 2022 to Jul 2024
Jun 2022 to Jul 2024
Jun 2025 to Sep 2025
Head of Design
Head of Design
Vice President, Product Design
I led a talented team of Product, Visual, and Motion designers and UX copywriters who worked across the organisation's key business verticals.
Key impact areas in business & team growth.
✦ Crossed over 20 million downloads in April 2024.
✦ Reached $20 million ARR in July 2024 from $10 million in March 2024.
✦ Scaled the design team to 18 designers.
Design Initiatives: Architecting the role of design at Jar
I led a talented team of Product, Visual, and Motion designers and UX copywriters who worked across the organisation's key business verticals.
Key impact areas in business & team growth.
✦ Crossed over 20 million downloads in April 2024.
✦ Reached $20 million ARR in July 2024 from $10 million in March 2024.
✦ Scaled the design team to 18 designers.
Design Initiatives: Architecting the role of design at Jar
I led the Platform design team at the organisation with a primary focus on scaling design for Onboarding journeys and Retention Meta loops.
My contribution over the years…
Dec 2020 to Mar 2022
Dec 2020 to Mar 2022
Design Lead, Health Cloud
Design Lead, Health Cloud
Design Lead, Health Cloud
I led the design & user research for the Medication Management and Advanced Therapy Management products.
We solved the pain points of caregivers and multiple healthcare providers so that they can easily:
✦ Create an accurate medication list for patients.
✦ Conduct Medication Adherence.
✦ Conducting Medication Reconciliation.
I led the design & user research for the Medication Management and Advanced Therapy Management products.
We solved the pain points of caregivers and multiple healthcare providers so that they can easily:
✦ Create an accurate medication list for patients.
✦ Conduct Medication Adherence.
✦ Conducting Medication Reconciliation.
Oct 2016 to Nov 2020
Oct 2016 to Nov 2020